The Serafen Group
Marketing | Branding | Advertising
Serving the US and Canada. We have current clients in Raleigh, Fayetteville, Durham, Carrboro, and Cary, North Carolina
“The iron rule of nature is: You get what you reward for. If you want ants to come, you put sugar on the floor.”
- Charlie Munger
“Risk comes from not knowing what you are doing."
- Warren Buffett
Our Services
Marketing
Paid Advertising (PPC):
Paid ads can print money when they are properly maintained. Starting here is an excellent way to reach high interest buyers in the short and mid term, as well as one of the best ways to systemize getting leads for new sales teams in the long term.
Organic Advertising (Content, SEO, Referrals):
Organic advertising is stellar in it’s own right, and is generally a supplementary action in the short term.
Content creation, especially locally, helps with brand consideration and awareness; aka. do people know of your business and do they choose you over your competition.
SEO is a necessity, even as basic tweaks to the verbiage you use on your website. Browsing platforms look at your SEO to determine if it is worth showing your site to users.
Referrals are prioritized with many of our strategies as they are the most highly converting leads, as well as the most loyal (longest lifetime value).
Branding
Establishment:
Does your audience know who you are, or what you do?
Do they attribute you to the status and emotion you want to convey?
If you don’t know the answer, or it isn’t a definitive YES, than we should begin here.
At this stage, it is important to create brand guidelines and a content library.
Expansion:
Your name is known, and you have a steadily growing client base. Excellent!
What now?
At this point we will review whether it is best to align your brand with an influencer (Think Michael Jordan and Nike), or if there are more effective means of becoming a Cucinelli, Brioni, Apple, or Richard Mille of the world.
Qualified leads | Client retention | Brand establishment |
*Content taken from a collaboration with Ticknors of Raleigh, NC. Ticknors is not a national partner or client of The Serafen Group